Search Engines Developed Voluntary Anti-Piracy Code for UK
https://sp-security.blogspot.com/2017/02/search-engines-developed-voluntary-anti.html
Search
giants have prepared to strike a voluntary agreement with the UK
entertainment industry and address the appearance of infringing content
links in their search results. After roundtable discussions, it was
agreed that the code should take effect by this summer.
Search engines have long been blamed for their failure to do enough to prevent online piracy. Google, for example, has even been accused of fueling it. The problem is that copyright holders wish that more could be done to prevent the appearance of infringing links in search results, particularly in the first pages. Despite Google’s measures taken over the years, the copyright owners still believe it is not doing enough.
As a result, the search giant has been sent a billion takedown requests in 2016 alone, all of them demanding the removal of links to infringing content. If the DMCA requests are accurate, the search engine always complies. However, Google and other services could find themselves on the end of legislation that forces them to do more. This is why search engines and the entertainment industry have been trying to reach a voluntary agreement, and now the deal is extremely close to being signed in the UK (largely thanks to the UK government).
An amendment to the bill would allow to impose a code of practice on search engines, forcing them to deal with copyright infringement, but it seems that such measures won’t be needed. During the negotiations, the parties have agreed that the new code should come into effect within 4 months.
As such, we’ll soon see how the UK-based agreement plays out overseas. It is likely that other countries will force the search engines to follow suit elsewhere.
Thanks to TorrentFreak for providing the source of the article.
Posted by:
Search engines have long been blamed for their failure to do enough to prevent online piracy. Google, for example, has even been accused of fueling it. The problem is that copyright holders wish that more could be done to prevent the appearance of infringing links in search results, particularly in the first pages. Despite Google’s measures taken over the years, the copyright owners still believe it is not doing enough.
As a result, the search giant has been sent a billion takedown requests in 2016 alone, all of them demanding the removal of links to infringing content. If the DMCA requests are accurate, the search engine always complies. However, Google and other services could find themselves on the end of legislation that forces them to do more. This is why search engines and the entertainment industry have been trying to reach a voluntary agreement, and now the deal is extremely close to being signed in the UK (largely thanks to the UK government).
An amendment to the bill would allow to impose a code of practice on search engines, forcing them to deal with copyright infringement, but it seems that such measures won’t be needed. During the negotiations, the parties have agreed that the new code should come into effect within 4 months.
As such, we’ll soon see how the UK-based agreement plays out overseas. It is likely that other countries will force the search engines to follow suit elsewhere.
Thanks to TorrentFreak for providing the source of the article.
Posted by:
SaM
extratorrent
