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Google and Bing Will Prevent UK Users from Visiting Piracy Websites

Two popular search engines have signed up to a voluntary code of practice, which is designed to prevent British Internet users from visiting disreputable content providers. In other words, if you search for entertainment content like music, videos, books or sports, you will more likely be taken to bona fide providers rather than pirate sites. The changes might be rolled out as soon as by the summer.
 Google and Bing Will Prevent UK Users from Visiting Piracy Websites
Organizers explain that the code will run in parallel with existing anti-piracy measures aimed at reducing copyright infringement in the web, including court ordered website blocking, work with advertisers and consumer education campaign. They note that sometimes Internet users will search for something and end up unwittingly being taken to pirated content. As such, they want to ensure is that the results at the most popular search engines are genuine. This is supposed to protect both people who use the Internet and the creators of that material.

The representative of the Motion Picture Association in Europe admitted that pirate websites were now much too easy to find via search engines, so they appreciated the tech giants’ willingness to try to improve that situation.


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